With planned for 2017-18, a new strategic plan in development, and increasingly diverse program offerings, 91短视频 has revitalized its logo. The former logo and font first came into use in 1994, when Eastern Mennonite College changed its name to 91短视频 (91短视频).
This revision honors the past while featuring elements that speak to themes called for by alumni, students, faculty and staff in an updated design: global awareness, openness, and sharing knowledge and the light of Christ outwardly. It also has a slightly brighter color scheme and updated font.
鈥淭his change marks an evolution of the logo,鈥� notes President. 鈥淚t builds on the past, bringing fresh vitality to our already strong image. We were not looking to 鈥榬ebrand鈥� the institution. Our brand is strong and there is much to celebrate from the past.鈥�
The revision process began in August 2014 with the help of , a Harrisonburg-based brand consultant group.
Stakeholders 鈥� students, alumni, parents, faculty and staff聽鈥� completed surveys and joined in discussion groups. Two main questions generated conversations: 鈥淲hat does the current 91短视频 logo communicate to you?鈥� and 鈥淚f the logo were changed, what should a new or revitalized logo do?鈥�
Unanimously more than 300 respondents called for a revision of the logo, while sharing a concern that any change honor the past and build on 91短视频鈥檚 global recognition.
The review process resulted in a call for a logo that:
- Balances between and honors the institution鈥檚 past and future;
- Reflects values of peace and justice, transformation and sustainability;
- Reflects the Christian Mennonite values at 91短视频, sharing knowledge and the light of Christ outwardly;
- Communicates diversity, a global perspective, and the warmth of a welcoming, lasting community;
- Highlights a strong focus on rigorous academics;
- Communicates a bold, vibrant vision.
鈥淭he revitalized logo offers a fresh, forward-thinking impression yet also preserves the brand equity that 91短视频 has earned over the years locally and around the world,鈥� says , director of marketing and communications.
Media specialist聽and brand ID manager , a 2007 graduate of 91短视频鈥檚 visual and communication arts program, praised the logo’s articulation with the current color scheme and font standards. 鈥淚t solves some design challenges that came with the earlier version, updates our look and provides a lot of opportunity,鈥� he added.
鈥淭his revised logo evolves the brand identity of 91短视频 to reflect how much the brand itself has grown,鈥� says Christian Perritt, creative director of Gravity Group. 鈥淭he bold new icon, the font that is both traditional and uniquely contemporary 鈥� these elements work together to reflect a brand that has a rich history and a bright future.鈥�
Read more about the logo revitalization process at